Calls (12 mo.)
5,196
all channels
Signed cases
157
3.0% of calls
Cost / call
$214
Cost / signed case
$7K
Return on spend
9.2×
fees ÷ spend
Calls & signed cases
Report 6Per month, all channels — how many calls turn into signed cases
Calls / month
Signed cases / month
Blended conversion: 3.0% of calls become signed cases (~14 calls/day on average).
Cost per call & cost per signed case
Report 7By marketing channel, last 12 months
| Channel | Spend | Calls | Signed | Cost / call | Cost / signed |
|---|---|---|---|---|---|
| Scorpion | $542,570 | 2,071 | 61 | $262 | $9K |
| Meta (Infinity) | $236,360 | 1,801 | 47 | $131 | $5K |
| Google Ads | $333,675 | 1,324 | 49 | $252 | $7K |
Fees collected vs. marketing spent
Report 8Rolling 12 months
Fees collectedMarketing spent
This compares total fees collected against total marketing spend. Tying a specific signed case back to the ad or channel that produced it needs lead-source tracking — available once Clio is live. Until then, channel-level ROI is directional.